Victoria Bacon

Director of Brand and Business Development @ ABTA

Victoria leads the Association’s communications, marketing, events and business development teams, in her role as Director of Brand and Business Development. She joined ABTA as Head of Communications in January 2011. ABTA has been voted a Consumer Superbrand and a Business Superbrand in a poll of leading business brands. Victoria joined ABTA from Future plc, a FTSE-listed global consumer media company, where she was Head of Group Communications. Previously she held senior in-house roles at BP plc and Kimberly-Clark plc. She spent her earlier career at corporate communications consultancies Hill & Knowlton and Fishburn Hedges.