Freddie Herbst

Commercial Director @ Brandseye

Freddie is a natural entrepreneur and then ultimate people’s person. He has enjoyed huge success in the sales environment during a decorated 26-year career and is a key member of the senior management team at BrandsEye. Affectionately known as ‘Weapon X’ at BrandsEye, Freddie is a key driver of the companies expansion and is responsible for communicating the value of opinion mining to a truly global audience. By bringing together a proprietary mix of search algorithms, crowdsourcing and machine learning, BrandsEye has been able to successfully mine online conversations for sentiment and the topics driving that sentiment.